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AHTASHAM ALI

CREATIVE PORTFOLIO

Crafting digital goods since 2019

I’m Ahtasham Ali — a senior product designer passionately creating digital experiences and solutions for over 6 years

About

My design philosophy centers on blending aesthetics with functionality. I believe in creating visually compelling designs that not only captivate but also serve a clear purpose. Whether it’s crafting intuitive user interfaces, building strong brand identities, or illustrating meaningful concepts, I approach every project with a balance of creativity, clarity, and strategy. Design, to me, is about problem-solving and storytelling—creating experiences that are both memorable and impactful.

I hold a Bachelor of Science in Computer Science (Game Development) and a Master’s in Game Design with Distinction. With a strong foundation in UI/UX and a passion for crafting immersive games, I began freelancing in 2019 and have completed 46+ projects. My work blends creativity and functionality to design engaging experiences in games and digital products.

Game Design

85%

Gdd, Blueprint, Level DesigniNg,Game Balancing, GamePlay , monetisation

UI/UX Design

Gdd, Blueprint, Level DesigniNg,Game Balancing, GamePlay , monetisation

User Research, IDEATE, PROTOTYPE, WIREFRAMING,HI-FIDELITY PRTOTYPE,USABILITY TESTING

92%

74%

Branding & Photography

Color Analysis, Theme Design,Brand gUidelines , PhotoSHoot,Image EDiting

Illustration & Motion Designs

87%

Adobe Illustrator, Motion Design, Animation

Work EXPERIENCES
Game Design Assistant
Coder Dojo (Volunteer)
UI/UX Designer
C4C Digital Signs (London)

Designed visually engaging and user-friendly web interfaces for digital marketing campaigns, translating concepts into responsive web pages using HTML and CSS. Collaborated with marketers and developers to align designs with business goals, conducted audience and industry research to inform decisions, and participated in design reviews and user testing to refine UI/UX solutions.

Junior Designer Intern
Arthmate

Designed visual assets such as logos and marketing materials, creating prototypes using Sketch, Figma, and Adobe Creative Suite. Developed social media strategies to boost engagement and curated content, including images and videos, for various platforms.

Developer Intern
InflexMedia

Developed software applications using the .NET framework and C#, collaborating with team members to plan and execute tasks. Utilized Visual Studio for coding, testing, and debugging while applying object-oriented programming principles to ensure modular and maintainable code. Documented software architecture and design for future reference.

45+

projects completed

53+

satisfied clients

100+

positive reviews

Assisted the Lead Instructor with classroom logistics, equipment setup, and material distribution. Mentored students in C# and Unity, providing personalized support and troubleshooting technical issues. Facilitated group activities, coding challenges, and collaborative projects to enhance teamwork. Monitored student engagement, provided feedback for lesson improvement, and fostered an inclusive, exploratory, and collaborative learning environment.

Game Designer Intern
Virtual Infocom

Developed games using Unity and other game engines, collaborating with designers to create assets like sprites and sound effects. Designed game mechanics, implemented physics for realistic interactions, and conducted playtesting and debugging to enhance gameplay experiences.

EDUCATION
Masters of Science
Kingston University UK

Pursuing an MSc at Kingston University, focusing on game development and UX design. Developed two RPG games, Tale Weaver Adventure and Mars Saviour, featuring 25 levels with blueprints and level design. Created Eduventure, a VR application for university exploration, and designed a gamified UX for an AI-powered recipe app.

Bachelors of Science
ILEAD College

Earned a Bachelor's degree with a focus on game design and development. Specialized in 2D concept art using Photoshop and Illustrator for mobile games, 3D modeling of a metro station, and scripting C# code for gameplay. Also developed a simple multiplayer game.

Diploma in Photography
RHACC COLEGE UK

Earned a Diploma in Photography, completing a series exploring the transition from old art to modern art through perspectives captured in London’s most famous museums and galleries.

Participation

participation in game jams, concept art competitions, and award-winning achievements in fine art competitions. Academic experience combines practical development in game design, visual arts, and a strong foundation in artistic principles, fostering creativity and technical skills.

Awards and Competition
Writings
Pixform Studios
Bachelors of Science
Pixform Studios
Diploma in Photography
Pixform Studios
Pixform Studios
Awards and Competition
Pixform Studios
Pixform Studios
Pixform Studios
Pixform Studios
Bachelors of Science

80%

75%

97%

92%

79%

86%

Interaction Design
Concept Art
UX/UI Design
Illustration & Effects
Game design Blueprinting
Level Design