Bakerly

Cryptocurrency Education & Investment Guidance App: UX/UI Design Proposal

Project Overview

The primary goal of the Bakerly app is to connect customers with talented local bakers and streamline the process of designing and ordering custom cakes. The app allows users to customize cakes for special events, schedule cake tastings, and communicate directly with bakers, ensuring a seamless, personalized experience.

Target Audience:

• Individuals planning events (birthdays, weddings, etc.).

• Cake enthusiasts and connoisseurs.

• Users seeking personalized, local artisan-baked goods.

• Users who value convenience and customization.

Business Goals:

• To support local bakers by providing a platform for showcasing their work.

• To offer an intuitive and engaging cake design and ordering experience.

• To streamline communication between customers and bakers, reducing the time needed for in-person consultations.

• Customization Complexity: Offering users the ability to fully customize cakes (flavors, fillings, decorations, etc.) without overwhelming them requires a streamlined and intuitive UI.

• Communication Features: The app needs a seamless way for customers to communicate with bakers, such as in-app messaging, while ensuring privacy and timely responses.

• User Trust: Users need to trust that bakers will deliver what they promise, which involves handling reviews, ratings, and sample photos effectively.

• Cake Tasting Experience: Scheduling cake tastings virtually and coordinating them with physical locations will need careful planning in UX design.

• Delivery Tracking: Offering real-time order and delivery tracking features akin to food delivery services like UberEats requires robust backend integration with local bakers’ logistics.

Features

1. Browse and Discover:

   • Explore profiles of professional and home bakers.

   • View photos of previous works and read customer reviews.

2. Cake Customization:

   • Interactive cake design tool to choose from various flavors, fillings, decorations, colors, and sizes.

   • Options for themed cakes, gluten-free, or dietary preference-based designs.

3. In-App Messaging:

   • Direct messaging between the user and the baker to fine-tune cake details.

   • Option to schedule cake tastings.

4. Order and Track:

   • Place custom cake orders with ease.

   • Track order status, from preparation to delivery, in real time.

5. Notifications:

   • Push notifications for order updates, tasting appointments, and delivery status.

6. Payment Integration:

   • Secure payment options integrated into the app.

7. Ratings and Reviews:

   • Rate bakers and leave reviews for others to see.

Design Process Chart

1. Research and Discovery

   • User interviews and market analysis.

   • Competitive analysis (e.g., researching apps like UberEats, Instagram for inspiration).

2. Persona Development

   • Create personas based on target users (e.g., event planners, cake enthusiasts).

3. Information Architecture (IA)

   • Structuring the app's navigation for intuitive browsing and ordering.

4. Wireframing

   • Low-fidelity wireframes to layout initial design concepts.

5. Prototyping

   • High-fidelity prototypes integrating branding and interaction patterns.

6. Usability Testing

   • Conduct usability tests with potential users to refine interactions and flow.

7. Design Refinement

   • Address usability feedback, polish UI elements, and prepare for final development.

User Flow Chart

1. Landing Page

   • Browse cakes → View profile → Select cake style → Customize.

2. Customization Page

   • Choose cake flavor, filling, size → Select decorations and colors.

3. Baker Communication

   • Contact the baker to finalize details → Schedule a cake tasting (optional).

4. Order Page

   • Confirm order → Provide delivery address → Pay.

5. Order Tracking

   • Track cake preparation and delivery.

6. Post-Order

   • Receive order → Rate and review baker.

Wireframe

HI-FI Prototype